Brilliant websites for big visions

For founders, non-profits, and mission-driven brands who want a website that converts, compels, and grows with them.

Our clients trust us with the big picture

Our clients don’t need us for quick-fix updates - they come to us when they know they need to make changes that drive efficiencies and business growth. We bring structure, clarity, and attention to detail to every project, so our clients are never stuck wasting valuable time chasing down dev tickets.

Most agencies deliver sites that look nice... but don't perform.

What if your site wasn't just pretty, but powerful? That's where we come in.

What we do at First and Third

Strategy & ideation

We deep-dive into your goals, audience, and brand to align on the right direction first.

UX & Design

Elegant, user-centered designs that guide visitors toward meaningful actions.

Development & Build

Pixel-precise front-end + robust back-end (WordPress / Shopify) with performance in mind.

Performance & Growth

Continuous optimization: speed, A/B tests, SEO, analytics — to help you grow.

How we work

Analyze & plan

Achieving your goals is our priority. You can count on us to deliver the right solution, on schedule, the first time.

Execute on time

It’s simple, you can rely on us to do what we say we’re going to do, on time, and done right.

Celebrate & exhale

Congrats! Your project is live and achieves exactly what you hoped it would. While you celebrate, we’ll keep our eyes on the ball to make sure success continues beyond launch.

Who we are

Twelve years ago, First&Third started as a one-person shop with strong technical chops and a knack for helping to solve messy problems. Turns out, that’s exactly what a lot of teams need. Today, we’ve grown into a smart, senior team that genuinely loves what we do. We show up to every project ready to think, build, and make life easier for our clients - and we like to have a good time along the way!

150 +

Total projects completed

98 %

Client satisfaction rate

90 +

Happy Clients

Here are a few outcomes we’re proud of:

The Intercept

From chaos to control: How we helped The Intercept transform its newsroom with WordPress.](/content/case-study/intercept/index.html)

Recurrent

7 brands, 1 system: building seamless workflows for Recurrent Ventures with WordPress.](/content/case-study/recurrent/index.html)

Artek

Helping Artek power up their brand and scale their business with Shopify Plus new site.](/content/case-study/artek/index.html)

Opte

Opte, a leader in advanced skincare technology, improved their conversion rate by emphasizing value proposition.](/content/case-study/opte/index.html)

What our clients say

We’ve partnered with First&Third for the past 7 years – and the length of our partnership is a testament to the quality of their work and team. Everyone on their team has been attentive, responsive and extremely easy to work with. Our company’s needs are ever changing, and we’re usually on very aggressive schedules. Despite this, they have successfully tackled all of our Shopify Plus needs, including one-off custom requests. I highly recommend them without hesitation.

Channing Chor

Co-Founder, Chief Operating Officer – Molecule

The First&Third team has quickly become an invaluable extension of our Shopify Plus team. Their efficiency, productivity, expertise and solution oriented approach is second to none and highly valued by our entire organization. I am continually impressed with their work quality and professionalism. They make the vendor, agency relationship both easy and invaluable.

Anne Coelen

VP of Digital & eCommerce – Luxury Fashion brand

First&Third has been an important partner for us as we've expanded our DTC capabilities. They were able to quickly understand our backend and work with us to prioritize our projects based on timelines and ROI. They're extremely responsive, offer sound strategic and tactical support, and are an absolute pleasure to work with. I'd highly recommend working with them!

Jordan Narducci

Vice President of Marketing and eCommerce - The Bruery

Why work with us?

We invest deeply in your mission

You’re more than a “project.

Data-first decisions

Designs grounded in research, not guesses.

Transparent process

we keep you in the loop.

Built to scale

Easily maintainable, future-proof, performance-driven.

Curious how your current website performs?

Get a Free 10-Point website audit

Let’s succeed together

Too often, agencies take direction without asking why. We do things differently by working closely with our clients to understand the real goals behind the brief. This way, we’re able to stay aligned on what matters, make smarter decisions, and build solutions that actually serve the business — not just the to-do list.